Book 1: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers by Anna Cabigiosu
The luxury fashion industry is expected to continue its robust growth rate over the next couple of years. This book explores the various factors that drive the industry’s competitiveness and internal growth.
The author argues that businesses need to redesign their models in order to compete in the digital era. This book provides an in-depth analysis of the various facets of the industry, including branding, digital marketing, and luxury management.
Book 2: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
Eric Ries presents his ideas on how to create a lean startup culture in his book “The Lean Startup”. Inspired by his experiences as a startup advisor, Ries created the lean startup concept. He attributes the failure of his first venture, Catalyst Recruiting, to focusing too much on the product’s launch and not understanding the needs of their customers.
After working for There, Inc., Ries was responsible for the product launch of their failed product. He thinks the company’s strategy was to work backward instead of pushing the technology forward. Instead of focusing on building a product or service, Ries argues that it is better to start by interviewing customers. Doing so helps minimize waste and improves a product’s market fit. Companies that implement Ries’ ideas include Alphabet Energy, Dropbox, and General Electric.
Book 3: Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
Some people are more innovative, influential, and profitable than others.
Many of the world’s most influential individuals have started with why. Their natural inclination to start with that can lead to inspiring others. Most organizations can’t explain what they do, but few can clearly articulate why. In this book, Sinek shows how to explain why they do what they do and why they motivate people. Sinek draws on real-life stories to show how to lead and inspire others!
Book 4: Zero to One: Notes on Startups, or How to Build the Future
In Zero to One, Peter Thiel shows how to find the singular ways to create new things.
In his 2016 book, Thiel argues that despite the rapid improvement in technology, we are still stuck in an age of tech stagnation. He argues that we can still make progress in any area of business. Doing what someone already knows how to do adds more familiarity to the world. Doing something new, however, adds nothing new.
Zero to One is an optimistic view of the future of innovation in America. It starts by asking the right questions! This book is very versatile and can cater to everyone who is starting out or who is already in business.
Book 5:The New Luxury: Highsnobiety: Defining the Aspirational in the Age of Hype: Définir l´inspiration
21st-century luxury is about how fashion houses and cult streetwear brands are collaborating to create an elite lifestyle. Highsnobiety is an online publication covering fashion, art, music, and culture. It has become the most visited global source for inspiration in these areas.
Their latest book “New Luxury” argues that the rise of streetwear and sneakers has not only infiltrated the upper tier of fashion but became part of it. The New Luxury is about more than just what you wear. It’s about what you know about fashion and culture.
Book 6: The Business of Fashion by Nancy O. Bryant Leslie Davis Burns, Kathy K. Mullet
This fifth edition of The World’s Leading Fashion Book provides up-to-date information on the entire fashion industry, from design to manufacturing and distribution. It is an essential resource for anyone involved in the fashion industry.
This edition features a new chapter on the global fashion supply chain and expanded sections on sustainable practices and corporate responsibility. It also includes case studies that explore the various roles of emerging technologies in fashion design and retail.